Clarke Columbus Owners Nominated for Increase CDC Micro Entrepreneur Award

March 28, 2011 in C3 in the Media, Columbus News

March is going out like a lion at Clarke Columbus Consulting!

We just got word that we are finalists for the Increase CDC 2011 Micro Entrepreneur Award in the Professional Services category. Online voting for the winners kicked off Sunday March 27, 2011 so there is still time to vote!

While you’re there, please be sure to vote for several of our FirstBook Ohio Coupon Book participating companies:

  • Ricardo Wilkins – Nehemiah Enterprises (Technology Division)
  • Rick Moore – Rick Moore Martial Arts Academy (Health Division)
  • Abby Moore – Ask Abby Realty (F.I.R.E. Division)

From the site:

After receiving nominations from the community, seven (7) micro entrepreneurs will be chosen for a Micro Entrepreneur of the Year award based on their work and accomplishments. A well-deserving graduate of the INCREASE CDC business planning training program will also receive an award for Alumnus of the Year.

Thursday, April 21, 2011
Columbus Christian Center Church

2300 N. Cassady Ave., Columbus
Networking Reception: 5:00 p.m. to 6:15 p.m. ($10 if paid in advance, $15 at the door)REGISTER HERE
Award Ceremony: 6:30 p.m. to 8:00 p.m. (FREE ADMISSION)
Keynote Speaker: Kenny McDonald, Columbus 2020

What is Your Company’s Plan B?

October 15, 2010 in Clarke Columbus - The Blog

Contractors, freelance writersOwning your own business is exhilarating. If you are passionate and successful there are days you cannot believe people pay you to do what you do. There are also days when the challenges become overwhelming and you find yourself in the uncomfortable world of “Plan B.” Successful business owners plan for the inevitable snafu, others rely on crossed fingers and rabbit feet.

Contractors

Every business owner should have a solid list of dependable contractors in their Plan B emergency kit. These firms are vetted prior to being listed, with quality, pricing, lead and turn-around time carefully noted. A company-wide chicken pox outbreak is not the time to begin looking into Jack’s A-1 Advertising Firm’s reputation. Smart Note: Establish a contractor’s agreement and a rapport with companies in advance. Price negotiation and calamine lotion do not mix well.

Small and micro businesses may balk at the thought of working with possible competitors or cutting into profits by outsourcing. We don’t advise going to a direct competitor – if a Pepsi truck has a flat, it’s unlikely they’ll go to a Coke distributor for Fix-a-Flat. A freelancer; writer, designer, etc. – plug intended – is more likely a suitable option. These professionals are able to produce quality material with less lead time and with a quicker turnaround. They will charge a higher price for rush items, however, keeping a deadline and the client is what is important. The premium price of quality work in a flash is well worth it.

Protection

Working with contractors can be intimidating, however protecting your company’s reputation and client’s information is item number one. Contractor and confidentiality agreements are standard operating procedures. It’s not enough to send out an agreement with the project information, have those agreements in hand and filed prior to releasing any information. Remember, Plan B is not negotiation time, it is problem resolution time. Getting projects or services dispatched quickly means less headaches on your end and seamless service experience for the client. Smart Note: A gentleperson’s agreement via email won’t hold up well in court and carries less impact to discourage negative contractor behavior in this age of oversharing.

Production

“Trust and pray” works well for many things, last minute contracting or outsourcing may not be one of them. Add verify and review to your T & P. If there is a last minute emergency, snafu or whoopsie daisy and you bring on a contractor, but do not stop to check their work, verify everything is correct, complete and up to your company’s and your client’s standards you are asking for trouble. You might as well call up Murphy and ask him to specifically lay down the law on your project. Your company, your project, your client? Your final review.

Contractors, freelancers, etc. are the first line of defense against the currents of life and business. Your Plan B is not complete until you’ve got a few interviewed, verified and ready to go. Need help locating them? Try your local and state Chamber of Commerce, small business associations and business journals for local contractors; and online trade magazines, websites and social media groups for contractors and freelancers locally, regionally and beyond.

Which Customers are You Neglecting?

October 4, 2010 in Clarke Columbus - The Blog

Finding your missing customers

I recently read an article in Smart Business, Columbus edition and had a light bulb moment. It was an editorial about PANKs (Professional Aunt No Kids) and how they are a big untapped market.

Melanie Notkin, founder of SavvyAuntie.com has moved toy giants like Hasbro and Disney to take a new look at a largely ignored segment of the toy-buying population – 44% of women in the U.S. without children. These women have discretionary income and spend it on the kids in their lives. Notkin’s site directly targets these women giving them advice on the latest and greatest in cool toys.

Kevin Daum, the author of “It’s not about us!” discussed how marketing energies revolve around mom culture. “Choosy Moms…” “Mother knows best…” he’s right. As I read the article I thought about another largely ignored group – Uncles without kids, though I think they’d take exception to being called PUNKs. While women with children are sought after, lavished upon, those without or the men with or without them are largely left to languish.

Why has it taken the toy companies to look at this big sea of new customers? Narrow focus. I thought about ways PANKS and UNKs can be targeted by other industries.

Event planners shouldn’t focus all their energies on chasing down moms to take on birthday party responsibilities, they can branch out to the aunts and godmothers creating events that make each moment these ladies spend with the little kids in their lives, special. I had visions of “Auntie & Me” teas and sales pitches: “Babysitting the nieces and nephews for the weekend? Stumped on what to do? Let XYZ plan the perfect kid-friendly weekend.”

Niche articles in Mens Magazines “Give “Cool Uncle” Gifts that Parents & Kids Will Love!” Wait, that’s a good one…I’m writing that one myself! T-shirt and clothing companies can create “Cool Auntie” or “Haute Godmother” clothing and onsies that proclaim “My Uncle’s Rocks!”

Business owners are taught to dream up their perfect customer. In that dream we often go after the dream customer that everyone else is marketing to and with bigger budgets than our own. What about those often overlooked segments of society – a segment longing to be recognized. Find them, cater to them and reap the rewards.